The Tasmanian tiger—known scientifically as the thylacine—was an apex predator that helped keep ecosystems in balance. It's one that de-extinction company Colossal aims to bring back. [Image: Colossal]
Veteran marketing executive Emily Castel has joined Colossal Bioscience, the world’s first de-extinction company, as its first chief marketing officer, bringing her global entertainment and consumer brand experience to Colossal where she will lead global efforts to scale the company’s brand, experiences, consumer products, and emerging media properties.
The bioscience and genetics startup achieved “unicorn” status about a year ago with a $150 million Series B fundraise and has made headlines for its plans to de-extinct the woolly mammoth, dodo bird, and Tasmanian tiger. ...