Customer Experience

American Airlines Creates New CX Organization, Names SVP and Chief Customer Officer To Oversee It
by | Feb 13, 2025
American said that Heather Garboden's experience in revenue management and finance give her an understanding of what will be good for the health of the airline, as she oversees its newly created Customer Experience organization.
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Dallas’ Trinity Hunt Partners Embraces Digital CX Services via Majority Stakes in Two Companies
by | Feb 12, 2025
“We have been working to build a platform at the intersection of technology and marketing services in this growing and highly fragmented industry for several years,” Trinity Hunt Partner George Morgan says.
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Fort Worth’s Clarus Expands Leadership Team with Two VP Additions
by | Aug 23, 2024
Laurie Pearson has been appointed vice president of customer experience and Yvonne Montes has been named vice president of manufacturing at Clarus, which says it's the world's largest innovator, designer, and fabricator of glass visual communication solutions.
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Australian Global Outsourcing Co. Opens U.S. Headquarters in Irving, Plans 130 Hires

by | Dec 7, 2023
As one of the world’s leading outsourcers, Acquire BPO is eying an ambitious growth trajectory, with headcount potentially reaching 100,000 globally by 2035.
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Inbenta Expands Customer Experience Platform, Allows Companies to Integrate Generative AI Solution of Their Choice
by | Aug 9, 2023
With the addition of multiple generative AI platforms to its solution, Allen-based Inbenta said it intends to cut a company's content development timeline by more than half, "supercharging" their ability to quickly develop customer service responses, chatbot scripts, helpful content pieces, and more.
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Brand Builders: Leading CX Design Company Expands to Dallas

by | Mar 22, 2021
Arizona-based Tallwave provides customer experience (CX) solutions to strengthen ties with customers. It's a movement the design company sees accelerating post-pandemic.

CX, a relatively new term, is a broader form of UX that extends beyond the product. DFW was named top spot for UX professionals in a recent 2021 Jobs on the Rise report.
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Sabre Announces Leadership Moves to Integrate Airline and Agency Businesses
by | Jul 13, 2020
The Southlake software and technology company announced six executive leadership changes meant to help create a stronger, cohesive customer experience.
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