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crowdfunding campaign
[Image: Andrii Yalanskyi/istockphoto]
UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media
by Kevin Cummings | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns. They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
by Nicholas Sakelaris |
Feb 2, 2017
What platform is best? How should businesses get the word out? The founder of Think.Crowd.Fund! says all decisions should align with campaign objectives.
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