CPG launch

Dallas-Based ‘Not Beer’ Sparkling Water Brings the Party, Not the Buzz

by | Apr 10, 2024
Launching today on Amazon, Not Beer puts "premium American sparkling water" in a grab-and-chug, beer-like can. Founder Dillon Dandurand aims to "normalize water in social settings through bold design and cheeky messaging"—in the wake of a $1.4 billion valuation of sparkling water brand Liquid Death.
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