Connie Babikian

Portnoy was in Dallas over the weekend to catch the Texas-OU game and to do some of his "one bite reviews" of local pizza restaurants and the fried food offerings at the State Fair of Texas. But he ended up reviewing a different local business after he experienced "pillow hell" at the JW Marriott hotel in the Dallas Arts District. He'd gone to a local Mattress Firm to buy his own pillows before he found a nice note from the hotel in his room with new pillow options—including a selection from Dallas-based The Pillow Bar. His post about The Pillow Bar's side sleeper pillow has since racked up over 1 million views on X.