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CogWear
Cogwear’s emotion-sensing headband. [Photo: GlassView]
Dallas-Based GlassView Invests in Wearable Brain Tech Startup To Test Digital Ads on ‘Thousands’ of Volunteers
by David Seeley | Dec 1, 2022
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads.
"From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
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Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
“It’s destined to happen somewhere. I’d rather it happen here first.”
Giovanni Capriglione
Texas State Representative
Chair, Pensions, Investments, and Financial Services Committee
…on the potential for Texas to create a Bitcoin strategic reserve ahead of federal initiatives, speaking at the Texas Blockchain Summit in Dallas this week....
NexPoint Real Estate Advisors announced that Paul Richards will succeed Brian Mitts as chief financial officer, among other positions. Mitts is stepping away from his day-to-day role and will resign from all his positions effective Dec....
The Texas Academy of Medicine, Engineering, Science and Technology announced that Lyda Hill and Lyda Hill Philanthropies are this year’s recipients of its Kay Bailey Hutchison Distinguished Service Award.
TAMEST said it’s recognizing Hill—a Dallas businesswoman and philanthropist and the granddaughter of oil magnate H.L....
