Chili’s Triple Dipper

The Last Word: Chili’s Triple-Dips Its Way to a New ‘Sleep Collection’

by | Nov 19, 2024
Dallas-based Chili's says its Triple Dipper—a plate loaded with cheese pulls, burger bites, and sauced Chicken Crispers—went viral on TikTok this year, snagging "over 200 million views." Now the company's following that up with an eye-opening (uh, make that closing) marketing stunt.
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