Chili’s Triple Dipper

The Last Word: On How Chili’s Has Become ‘The Hottest Restaurant Chain in the Country’

by | Aug 14, 2025
In June, Dallas Innovates wrote about how Chili's went viral on TikTok this year, snagging “over 200 million views" for videos about the chain's Triple Dipper menu offerings and stretched-out mozzarella sticks. Now Slate has taken a deeper dive into why the Dallas-based brand has become "the hottest restaurant chain in the country."
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The Last Word: Chili’s Triple-Dips Its Way to a New ‘Sleep Collection’
by | Nov 19, 2024
Dallas-based Chili's says its Triple Dipper—a plate loaded with cheese pulls, burger bites, and sauced Chicken Crispers—went viral on TikTok this year, snagging "over 200 million views." Now the company's following that up with an eye-opening (uh, make that closing) marketing stunt.
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