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BSN SPORTS
BSN Sports Chief Commercial Officer Avery Jessup [Photo: BSN Sports]
BSN SPORTS Names Former Fanatics and Nike Exec as Chief Commercial Officer
by Sandra Engelland | Feb 19, 2026
In this newly created role, Avery Jessup will lead BSN SPORTS’ commercial strategy, working closely with leaders throughout the organization to align go-to-market strategies, boost execution across channels, and provide a more integrated and customer-focused commercial approach, the company said.
by Sandra Engelland |
Feb 16, 2026
Satish Mehta will oversee Varsity Brands' product and technology strategies, building digital platforms, data-driven experiences, and secure systems. The Farmers Branch-based company was acquired for $4.75 billion in 2024 by NY-based KKR.
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by Lance Murray |
Dec 21, 2023
Beat the Streets fosters youth development for student-athletes in underserved communities via mentoring and life guidance taught in quality wrestling programs. BSN President Terry Babilla says the donation is about not just helping young wrestlers win on the mat, but "in life, too."
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by Quincy Preston and David Seeley |
Apr 6, 2023
With $1.5 billion in 2022 revenue, BSN Sports is a national leader in the direct marketing and distributing of sporting goods to schools and leagues. A key factor in that success? Giving former top women athletes the opportunity to go for the gold as BSN business executives.
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