Microsoft Technology Licensing, LLC has received a newly granted patent for "Evaluating Online Activity to Identify Transitions Along a Purchase Cycle," invented by Bo Hong, Matthew White, Peter Willard Shankel, Shanshan Wang, and Varadha Sundaram. The patent describes a system that uses metrics such as breadth, depth, and recency of online consumer interactions to detect change points indicating state transitions in the purchase cycle. [Images sources: USPTO Patent #12165161, Fig. 2E; DI Studio background]
This week, newly granted patents also include: