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augmented reality tourism
Histoury’s Portyl app puts a virtual time machine in tourists’ hands. In this AR scene, Roman soldiers march through the sacred area of Largo di Torre Argentina. It's one of several iconic Roman sites reanimated by the platform, so far. [Image: Histoury]
Built by Gaming Veterans, This Dallas AR Startup Is Reanimating the Past to Own the Future of Tourism
by Quincy Preston | Sep 29, 2025
Fresh out of stealth, Histoury launched its cinematic AR app for tourists in Rome—and beat its launch-day goals. Now the Dallas startup is targeting a $2B heritage travel market, one landmark and tour operator at a time.
![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
