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assigned seating
Along with ending opening seating, Southwest Airlines plans customer experience enhancements and modernization of brand elements with a redesigned cabin, new seats, and a uniform refresh. [Photo: Southwest Airlines]
Southwest Airlines to End Open Seating, Offer ‘Premium Seat’ Options & Redeye Flights
by Lance Murray | Jul 25, 2024
Bob Jordan, Southwest's president, CEO, and vice board chairman, called the move to offer assigned seating and additional legroom "a transformational change" that impacts almost every aspect of the airline.
