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Artie Starrs
There's not really a chicken wing hidden in Topgolf's The Sure Thing driver. (It's just part of an innovative marketing stunt.) [Video still: Topgolf]
TopGolf Unveils Unbuyable ‘Sure Thing’ Driver With Wild Marketing Claim
by David Seeley | Aug 1, 2024
OK, there's not really a chicken wing hidden inside The Sure Thing, an easy-to-swing driver at Topgolf locations nationwide. That's just the secret marketing sauce behind the innovative golf stick, designed in collaboration with Calloway engineers so novice players won't "whiff" the ball.
by Dallas Innovates | Staff Report |
May 31, 2024
The appointment of Maryam Morse comes as Topgolf continues to innovate in the golf entertainment sector and expand its global footprint. Morse, who joins the company from Andrews Distributing, will oversee the Playmaker experience and support the company’s mental well-being platform.
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by Quincy Preston |
Sep 27, 2023
The rebrand "marks the start of our next chapter of growth," says Venture Dallas Chair Aaron Pierce. The nonprofit's 2023 summit, backed by JPMorgan Chase and Perot Jain, is set for October 25.
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by David Seeley |
Oct 26, 2022
Topgolf has 70 driving range game venues as far-flung as Germany, Australia, and Dubai. But now it's launched a mobile game you can play anywhere. "Shankstars" features a club-wielding UFO alien, a Tee-Wrex skeleton, a punk goddess, mermaid, and more playing on courses strewn with volcanos, pyramids, and giant waterfall-spewing skulls.
"Shankstars is a perfect example of how we're focused on enabling more people to have fun and enjoy the game of golf in their own way," says Topgolf CEO Artie Starrs.
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DI People: Match Group, DRC, Poo~Pourri, Interlock Partners, Exxon Mobil Make Moves
by Alex Edwards | Oct 2, 2020
In this week's roundup of hires and promotions in North Texas, you'll also find news from Pizza Hut, Revint, HealthMine, Suffolk, OneDay, and more.
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