Alaine Flax

From Coachella to Toyota: How Fort Worth’s Social Factor Is Rocking ‘Human Connection’

In the last 18 months, Social Factor has doubled its revenue and grown to 100-plus employees by helping brands turn "digital chaos to human connection."

This year, the team conquered Coachella for a second time, managing live chat for the official YouTube streams of the festival. Here's how it "stands ready to conduct the digital mosh pits" to come.
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