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UT Dallas Researchers Study How Crowdfunding Campaigns Succeed (and Fail) With Social Media
by Kevin Cummings | Mar 31, 2022
UT Dallas marketing professor emeritus Brian Ratchford and his team explored the effects of social media on crowdfunding across nearly 440 GoFundMe campaigns. They found that social media is most helpful in the first 10 days of a campaign. “If a campaign doesn't do well at the outset, it is unlikely to succeed,” Ratchford said.
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Opportunities for North Texas Innovators ‘Promise Plus’: UT System to Offer Free Tuition to Qualifying Texas Students The Dallas 100: SMU Cox Unveils Its 2024 Ranking of the Fastest‑Growing Private Companies in DFW
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
Irving-based Heidelberg Materials North America will acquire Giant Cement Holding Inc. (GCHI)—along with its subsidiaries Giant Cement Co., Dragon Products Co., and Giant Resource Recovery—from the Fortaleza, Uniland, and Trituradora groups for a purchase price of $600 million....
A new Dallas-based baby apparel brand, BabiSabi, has launched a curated line of baby clothing it’s calling “baby couture.”
Founded by Dallas resident Sofiya Deva, BabiSabi says it blends style, sustainability, and social responsibility to offer more than just baby apparel—it delivers “a message of care and giving back.”...
Plano-based Pizza Hut has introduced a new, innovative restaurant design concept that the company said offers an elevated, modern, more-connected experience enabled by digital and technology innovations.
And the launch is right in the company’s backyard....
Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
Irving-based Heidelberg Materials North America will acquire Giant Cement Holding Inc. (GCHI)—along with its subsidiaries Giant Cement Co., Dragon Products Co., and Giant Resource Recovery—from the Fortaleza, Uniland, and Trituradora groups for a purchase price of $600 million....
A new Dallas-based baby apparel brand, BabiSabi, has launched a curated line of baby clothing it’s calling “baby couture.”
Founded by Dallas resident Sofiya Deva, BabiSabi says it blends style, sustainability, and social responsibility to offer more than just baby apparel—it delivers “a message of care and giving back.”...
Plano-based Pizza Hut has introduced a new, innovative restaurant design concept that the company said offers an elevated, modern, more-connected experience enabled by digital and technology innovations.
And the launch is right in the company’s backyard....
