Advertising agencies

UTD Researchers Find Pros and Cons in ‘Geoconquesting’ Advertising Tool

by | Feb 4, 2025
The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile devices based on their physical location—may benefit advertisers more than their business clients, UT Dallas researchers contend.
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advertising
Do Older Workers Still Fit in at Ad Agencies? Here’s a Thought
by | May 7, 2018
Imaginuity Chief Delivery Officer Tony Osterhaus gives his take on the benefits older workers can bring to advertising agencies.
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