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ad testing
Cogwear’s emotion-sensing headband. [Photo: GlassView]
Dallas-Based GlassView Invests in Wearable Brain Tech Startup To Test Digital Ads on ‘Thousands’ of Volunteers
by David Seeley | Dec 1, 2022
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads.
"From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
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