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Cogwear’s emotion-sensing headband. [Photo: GlassView]
Dallas-Based GlassView Invests in Wearable Brain Tech Startup To Test Digital Ads on ‘Thousands’ of Volunteers
by David Seeley | Dec 1, 2022
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads.
"From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
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They’ve all discovered that their next big idea might come from a college classroom....
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The donation will drive the development of an advanced genomics toolkit that will spearhead new approaches to the conservation of bird species in Australia and around the world....
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Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
What do the Dallas Mavericks, Texas Instruments, State Farm, Lennox and over 700 other companies have in common?
They’ve all discovered that their next big idea might come from a college classroom....
Until recently, the majority of Lee Brown’s academic career and research at Texas Woman’s University had centered on corporate political activities and business-government interaction. But just two short years ago, Brown, the business college’s associate dean of research and an associate professor of management, started delving into artificial intelligence technology....
The reopening of Heritage Park in Sachse is another example of what happens when city leaders and developers join forces. After a two-year renovation, a newly reimagined 34-acre “landmark park” in the city pays homage to its past while designing for the future....
Dallas-based Colossal Foundation has given a $1.5 million donation to the University of Melbourne in Australia to support Australian avian conservation genomics, the foundation announced.
The donation will drive the development of an advanced genomics toolkit that will spearhead new approaches to the conservation of bird species in Australia and around the world....
Dallas-based clinical-stage biopharmaceutical company Forte Biosciences Inc. (Nasdaq: FBRX) announced an oversubscribed $53 million equity financing to support the continuing clinical advancement of its FB102, a proprietary molecule with potentially broad autoimmune and autoimmune-related applications....
