Photo: Flix North America
Germany's Flix SE acquired Dallas-based Greyhound bus lines last year for $172 million, with a goal of applying pricing, routing, and timing algorithms to bus travel to appeal to travelers as an innovative, affordable, and environmentally friendly mode of travel.
Now it's formed Dallas-based Flix North America to oversee operations of both Greyhound and FlixBus across the U.S., Canada, and Mexico—and it's announced C-suite moves to help roll its mission forward.