'Sustainable Paint': Irving-Based Celanese Partners with Canada's Cloverdale Paint on Carbon Capture-Based Emulsions

‘Sustainable Paint’: Irving-Based Celanese Partners with Canada’s Cloverdale Paint on Carbon Capture-Based Emulsions

Celanese said it has commercialized an approach for converting waste emissions into renewable feedstocks via industrial CO2 emissions that would otherwise be emitted into the atmosphere. Its partnership with Cloverdale aims to leverage that tech to create "new-to-market sustainable paint solutions."

Irving-based Celanese Corp. is leveraging its carbon capture and utilization technology in a partnership with Cloverdale Paint to provide the Canadian-based company with “new-to-market sustainable paint solutions.”

“We’re pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” Kevin Norfleet, global sustainability director, acetyls, Celanese, said in a statement. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”

Celanese is commissioning one of the world’s largest carbon-capture projects at its Clearklake, Texas site. [Video still: Celanese]

Celanese said it has commercialized an approach for converting waste emissions into renewable feedstocks via industrial CO2 emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO2 into a methanol building block that makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.

The company said the process reduces input fossil fuels, promotes a circular economy, and significantly reduces carbon emissions compared to traditional processes. CCU and fossil-fuel-based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content, Celanese said.

Part of the Celanese carbon capture and utilization process. [Video still: Celanese]

The collaboration leverages both companies’ commitments to sustainability and innovation. Celanese added. The collaboration is expected to utilize more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.

“Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” Darrin Noble, president and COO of Cloverdale Paint, said in a statement. “Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation. We uphold the highest environmental standards while delivering exceptional products that enable environmentally responsible choices. Partnering with Celanese is a significant step forward not just for Cloverdale Paint, but the paint industry as a whole.”

More on Celanese

Celanese produces specialty material solutions used across most major industries and consumer applications. The company’s businesses use its chemistry, technology, and commercial expertise to create value for customers, employees and shareholders.

Celanese said it supports sustainability by responsibly managing the materials it creates and growing the company’s portfolio of sustainable products to meet customer and societal demand.

Celanese, a Fortune 500 company, employs roughly 12,400 people worldwide with 2023 net sales of $10.9 billion.

More about Cloverdale

Cloverdale Paint, based in Surrey, Canada, is the largest family-owned coatings company in North America.

Directly, and through a US-based subsidiary in Portland, Oregon (Rodda Paint Company), Cloverdale operates manufacturing plants in Surrey, Calgary, Winnipeg, London, Oakville, Mississauga, Montréal, and Portland. It said that distribution of architectural and industrial coatings and related products is through 139 corporate service centers and more than 250 independent dealers throughout Canada and the Pacific Northwest of the United States.

Cloverdale Paint is active in many Industrial markets, including agricultural and construction equipment, fleet coatings, power transmission and distribution, coil coatings, forestry, industrial maintenance, and protective coatings for industry.