A new 19-story dual-branded hotel development featuring Marriott brands AC Hotel and Moxy Hotel just broke ground in Uptown Dallas, Atlanta-based private equity firm Peachtree Group announced.

“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown’s demand,” Greg Friedman, managing principal and CEO of Peachtree, said in a statement. “Uptown represents one of the highest-income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”

The development at 2910 N. Hall St. in Uptown Dallas will bring 264 upscale rooms, modern amenities, and “unique lifestyle offerings” to the McKinney Avenue corridor, Peachtree said. The project is expected to open in summer 2026.

The property will offer an “unmatched blend of comfort, style, and convenience,” featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market, the company said.

‘A unique destination’ in Uptown

With its modern design, state-of-the-art amenities, and prime location, the dual-branded hotel is set to become a preferred destination for both business and leisure travelers, Peachtree said.

The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a “fun and energetic atmosphere.” An exclusive highlight of the property will be the custom-branded bar and lounge located on the eighth floor, featuring an elevated amenity deck with an outdoor terrace, water features, and prime Dallas views.

“The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike,” Friedman said. “This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market.”

The property will include a state-of-the-art fitness center and offer a 261-stall onsite parking garage, accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.

Peachtree Group manages billions in capital across acquisitions, development, and lending, augmented by services designed to protect, support, and grow its investments. 

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