Dallas-based discount airline giant Southwest Airlines has appointed Tim Lyon to a new role as vice president of pricing.
In this role, Lyon will focus additional attention on Southwest’s yield and pricing discipline. He brings more than two decades of airline industry experience and will oversee the carrier’s Pricing Department, coordinating closely with business units that guide revenue management and sales.
“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” Southwest Airlines COO Andrew Watterson said in a statement. “We’re bolstering our revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.”
Previously, Lyon was managing director of domestic pricing at both American Airlines and US Airways.
Southwest Airlines operates at 117 airports across 11 countries. The carrier began operating in 1971 to “democratize the sky” via friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.
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