Who shot J.R.? Back in 1980, the whole world seemed to ask that question about the hit TV series “Dallas,” which was set at the Southfork Ranch in Parker, a suburb northeast of Dallas. Over four decades later, the ranch remains a tourist attraction—and now it has a new owner.
Farmers Branch-based Centurion American Development Group has acquired the 241-acre Southfork Ranch, it announced in a news release. One of the largest residential developers in North Texas, Centurion now plans to give the site’s famous ranch house some neighbors. Its development plans include “larger residential lots,” the company says, while preserving the landmark mansion where J.R., Sue Ellen, and Bobby once roamed. The size and number of the ranch’s new homes haven’t been decided yet, and “will be determined in conjunction with discussions with the city of Parker,” Centurion said.
Terms of the acquisition weren’t disclosed.
Southfork Ranch gets more than 400K visits a year
Centurion CEO Mehrdad Moayedi knows his company has acquired a landmark, and he’s keen to respect the legacy while pursuing his own development goals.
“We’re looking forward to working with the city of Parker to determine the future of this historic property,” Moayedi said in a statement. “Southfork Ranch is one of the most important and beloved parcels of land in the metroplex with more than 400,000 visitors each year, and we’re proud to lead the team bringing it into its next evolution.”
In addition to its famous Southfork Mansion, the site features a 63,000-square-foot conference and event center, as well as a rodeo arena. Southfork is located on N. Murphy Road just south of Parker Road in Parker.
Centurion projects include The Statler and a $1B redevelopment of the Collin Creek Mall
The Statler [Photo: Courtesy Statler]
The Southfork Ranch acquisition is just one of the recent Centurion projects that have grabbed attention. Centurion renovated The Statler (above), the landmark Dallas hotel that’s now a fixture of the city’s revitalized downtown.
It’s also leading a $1 billion redevelopment of the Collin Creek Mall site in Plano, which Centurion is turning into a pedestrian-friendly mixed-use project. Collin Creek will have a planned 500 single-family homes, 2,300 multifamily units, 300 independent living residences, and 308,000 square feet of retail space. Also planned for the site are 1.3 million square feet of office space and 40,000 square feet for restaurants, along with eight acres of parks, 1.6 miles of walking trails, and a hotel/event space.
Centurion is also working on Legacy Hills, a 3,200-acre development in Celina, just north of Frisco. It’s slated to feature 7,000 homes, 4,100 apartments, a 27-acre sports park, 100 acres of commercial and retail, and two 12-acre parcels set aside for future Celina ISD schools. Another Centurion development, the Villages of Hurricane Creek in Anna, is also underway.
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