Jimmy Palacios has joined Coppell-based Sonrava Health as chief digital officer.
Sonrava Health is a national family of health and wellness companies that includes differentiated dental office brands, dental and vision benefit plans, provider networks, and consumer products and services that focus on quality, value, and innovation.
“We welcome Jimmy to the Sonrava Health team,” Daniel D. Crowley, chairman and CEO of Sonrava Health, said in a statement. “His commitment to service and his experience in leading digital transformations will support our ongoing initiatives to provide best-in-class service and efficiency as we continue to expand access to high-quality health and wellness services across the country.”
Palacios joins Sonrava Health from Deloitte Consulting’s Customer & Marketing practice, where, as a digital program leader, he assisted public healthcare and insurance companies in identifying and executing digital strategies to drive sustainable growth.
Prior to that, Palacios was the product director–digital energy enablement platform at Ernst & Young, where he led transformation programs primarily within the upstream oil and gas sector, helping them with digital strategy, business process discovery, system design and implementation.
Earlier in his career, Palacios held positions as a MS Dynamics Practice Leader with IBM and vice president–U.S. operations for NTT Data. He also served in the United States Navy, earning the Navy Achievement Medal for his work on the USS Nimitz.
“Sonrava Health is a dynamic, rapidly growing organization with a proud 120-year history of serving the oral health needs of their patients,” Palacios said in a statement. “Proactive, highly personalized, managed care experiences driven by data and technology will increasingly become industry orthodoxies. Sonrava Health has made significant investments in these areas and is uniquely positioned for success in the future of healthcare. I welcome the opportunity to lead our team in the development of efficient, innovative digital solutions that exceed expectations.”
One of the nation’s largest dental support networks, Sonrava Health is a leader in accessible, affordable high-quality oral healthcare, supporting care for roughly 4 million patient visits a year in more than 568 affiliated offices in 20 states.
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