Westlake-based Solera, a global leader in vehicle lifecycle management, said it has completed an integration between two industry-leading vehicle solutions, AutoPoint Journey and LoJack, to create new capabilities that help auto dealers better reach customers.
With this integration, Solera said that dealers can deliver targeted notifications to LoJack customers, leading to closely coordinated marketing, consistent messaging, and centralized performance metrics. It said that activation is fast and simple, allowing dealers to use both solutions to immediately take advantage of the integration by contacting their AutoPoint account manager.
“Solera’s growing portfolio of leading dealer solutions present an opportunity to create integrations that better serve our dealers and their customers. By bringing AutoPoint Journey and LoJack together, dealers not only benefit from improved outreach, but they also benefit from a streamlined, omni-channel marketing experience,” Beth Walter, senior product manager, AutoPoint marketing, said in a statement.
Linking vehicle data with personalized service and lease retention campaigns
Drivers rely on LoJack to stay connected with their vehicle, as the app tracks the car’s mileage, battery, and location. Via the integration, AutoPoint Journey dealers can create personalized and precise service and lease retention campaigns. Solera said that LoJack notifications have higher open rates than the industry average, and 52% of LoJack users who receive a message from their dealer have reported that they’ve made contact.
Solera said the enhanced digital marketing and media capability helps dealers drive revenue, increase engagement, and build deeper customer loyalty.
“The competition for consumer mindshare is at an all-time high with multiple businesses vying for their attention. This integration combines valuable first-party LoJack vehicle data and its mobile notifications with AutoPoint Journey’s precision targeting across channels to ensure that dealers maximize their opportunities to engage and retain consumers,” Added Sunil Marolia, VP of product management, LoJack, said in a statement.
Maximizing dollars for dealerships
Solera offers solutions that help dealerships maximize marketing dollars, optimize inventory, and boost profits in marketing and sales, financing and titling, and service and repair.
Through its four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others.
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