Dynata Enlists Market Research Veteran as New APAC Managing Director to Boost First-Party Data Dominance

Dynata, the Plano-based first-party data company for insights, activation, and measurement, announced that Mark Lepine is the new managing director of its Asia-Pacific (APAC) business.

“At this pivotal moment in our industry, Dynata stands proudly at the forefront of the first-party data ecosystem — and Mark’s market research experience, abilities to lead and drive growth align perfectly with our strategic goals,” Chris Watson, Dynata’s international managing director, said in a statement. “Mark will have a pivotal role in expanding our reach, elevating our market position and driving continued success across the APAC region. We have complete confidence in Mark’s ability to deliver outstanding results for our clients.”

Lepine brings nearly 30 years of APAC expertise to his new role, including four years as managing director of APAC at Survey Sampling International (SSI), which merged in 2017 with Research Now and later rebranded as Dynata.

Previously, Lepine served in regional management positions at Gartner, WGSN, and Forrester. Dynata said that with Lepine’s arrival, it looks to continue to leverage its expertise and resources, shaping the future of data-driven decision-making and cementing its position as the premier provider of first-party data and insights in the region.

“I’m thrilled to join Dynata and lead our talented APAC team during this exciting phase of growth,” Lepine said in a statement. “Our unmatched capabilities and advanced solutions are truly differentiated assets, presenting us with endless opportunities to drive innovation, unlock transformative insights and deliver unparalleled value to clients across the vibrant and diverse APAC market.”

Dynata said it reaches nearly 70 million consumers and business professionals globally, and its extensive library of individual profile attributes collected through surveys make it a cornerstone for precise, trustworthy quality data.