Plano-based IT consulting firm CG Infinity has hired Jeremy Leonard as senior vice president of digital marketing. Leonard will further the firm’s presence in the Denver metropolitan area, the company said.
The hiring accelerates the firm’s customers’ marketing transformation and customer-centric initiatives, CG Infinity said.
Successfully monetizing customer data
Jeremy Leonard of CG Infinity [Courtesy photo]
“Measuring ROI on marketing spend can be elusive. CMOs across industries are trying to make sense of what digital marketing solutions they should invest in and why. Jeremy possesses the art and science behind establishing a measurable digital marketing program for several industries. His addition to our team is timely as we continue to invest in our Salesforce Marketing and customer data analytics practices,” CG Infinity President Saurajit Kanungo said in a statement.
Leonard is a digital marketing transformation specialist with two decades of experience in digital consulting and digital agency work, the firm said.
He leverages his knowledge in customer experience, MarTech, and brand strategy in order to increase revenue and decrease costs for brands, CG Infinity said. With an increasing focus on first-party data, the firm said Leonard helps clients successfully monetize their customer data and drive high-impact strategic growth plans.
Driving revenue for clients
Leonard said he’s excited to join CG Infinity.
“With their existing practices in customer experience, MarTech, and a particular focus on Salesforce, the opportunity to stitch this all together with digital marketing is unsurpassed. In this era of increasing costs in acquiring new customers, and lower brand loyalty on the part of those same customers, developing great customer experiences and digital marketing strategies for our clients couldn’t be more important. This is all about driving revenue and retention for our clients,” Leonard said in a statement.
CG Infinity offers technology solutions that are tailored to the needs of each client. It leverages Salesforce and other cloud platform technologies to help clients get closer to their customers. It also has offices in Houston, Albuquerque, Little Rock, and New Delhi, employing around 400 people worldwide.
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