Last August, we told you all about Pink Sauce—how Miami influencer Chef Pii invented it and celebrated its shockingly pink wing-drizzling in TikTok videos that quickly went viral. That caught the radar of Dallas-based CPG company Dave’s Gourmet, which refined the recipe and packaging and launched it on a commercial scale. Well, today Dave’s announced a major Pink milestone.
Dave’s Gourmet announced that Walmart has become the exclusive retailer to carry Pink Sauce until July 2023. The rosy-colored sauce will be available in over 4,300 Walmart store locations nationwide and on walmart.com in mid-January, Dave’s said. The sauce is a shelf-stable, vegan and gluten-free version of the original pink stuff that Chef Pii developed in her Miami kitchen, now manufactured under FDA guidelines in an SQF-certified facility.
Chef Pii and Dave’s Gourmet entered into an exclusive partnership, with Dave’s Gourmet assuming responsibility as the sauce’s exclusive supplier and distributor, and Chef Pii continuing to drive social media and other aspects of Pink Sauce.
You can read about the entire Pink journey in our original story here.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
North Texas has plenty to see, hear, and watch. Here are our editors' picks. Plus, you'll find more selections to "save the date."
-
Peruse Dallas Innovates' special once-a-year magazines. Each edition is a keeper.
-
Don't miss your chance to get our biggest-ever Dallas Innovates magazine. Request a complimentary copy of the once-a-year limited edition now.
-
Dave's Gourmet is known for its super hot Dave's Insanity Sauce, created by Founder Dave Hirshkop (AKA the “Brigadier of Burn”). Now, after getting a strategic investment from Gourmerica Inc. in 2021—along with a new president, David Neuman—Dave's is in the pink. Literally. The company waded knee-deep into one of the biggest TikTok memes of the summer—'Pink Sauce,' a much-parodied creation from Miami influencer Chef Pii—by partnering to give it an official international CPG launch.
