Prosper-based golf, media, and lifestyle brand Good Good Golf has received a $45 million funding round led by Creator Sports Capital, a newly formed investment firm founded by Benjamin Grubbs and Brian Kabot.

“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” CEO Matthew Kendrick said in a statement. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”

Founded in 2020 in Frisco, Good Good Golf launched on YouTube and quickly became one of the largest digital-first golf platforms. The company later relocated its HQ to Prosper, a North Texas suburb just north of Frisco.

Good Good Golf said its $45 million funding round includes significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions. More than 50 global investors have joined the round, many of whom have a deep connection to the sport of golf, Good Good added.

The company said the funding will fuel its global expansion across content, retail, and live experiences, further solidifying its position as a transformative force in sports entertainment.

With more than 1.75 million YouTube subscribers across multiple channels, Good Good Golf said it has built a worldwide audience via digital-first storytelling and high-energy competition, transforming how fans connect with the sport. The company blended entertainment, sports, competition, and lifestyle to evolve its brand beyond digital content by offering premium products, marquee events, and strategic partnerships that create new ways for fans to experience the game.

“We see Good Good Golf as more than just a media brand—it’s a movement that is reshaping the golf industry,” Benjamin Grubbs, co-managing partner of Creator Sports, said in a statement. “Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. We’re thrilled to lead this investment and support their next phase of expansion.”

‘At the forefront of the evolving golf ecosystem’

Good Good Golf said the company began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a next-generation media company centered around golf.

Of his participation, NFL and media legend Peyton Manning said: “I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score.”

The company said the funding supports its continued expansion, reinforcing its role in reshaping how golf is played, watched, and experienced. Good Good Golf said it has grown into a major player in golf retail and entertainment, with a Callaway partnership developing premium golf gear, products sold at Dick’s Sporting Goods, and a “thriving” direct-to-consumer business.

“Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport,” said Matt Gibbons, managing director of Manhattan West Private Equity. “They’re at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level.”

Matt Wysong, Managing Director of Sunflower Bank’s Technology, Media, and Telecom group, said his company aligns with his firm’s mission.

“Sunflower Bank is proud to support Good Good Golf, Creator Sports Capital, and Manhattan West with this strategic financing. This investment underscores our commitment to empowering innovators across the digital media space, driving growth, and unlocking new opportunities in an ever-evolving industry. We couldn’t be more excited to help with this transaction and are thrilled to be a part of the Good Good Golf journey,” Wysong said in a statement.

Good Good Golf is also collaborating with NBC Sports and GOLF Channel on high-energy, live-televised tournaments such as the Good Good Desert Knockout, featuring top athletes and entertainers. The company said its presence extends further through professional golfer sponsorships and an ownership stake in L.A. Golf Club, strengthening its influence in the sport.

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