June 4 is Global Running Day, and if you happen to jog by the Smoothie King at 1325 E. Belt Line Road in Richardson, you’ll find a a special service waiting just for you.

Dallas-based Smoothie King, which just became the first-ever Official Smoothie of the TCS New York City Marathon, is marking the day and that distinction by testing a brand-new concept called the Run-Thru. Available exclusively on June 4 only at the Belt Line Road location in Richardson, the concept is “designed to support the brand’s core guests of runners, athletes, and holistic health and wellness-minded individuals, by making it easier to hydrate and recover right after a workout,” Smoothie King said.

During the one-day experience, runners are invited to jog up and order their post-run smoothie on foot. As a further bonus, Smoothie King guests can enjoy a free Watermelon Hydration Smoothie nationwide on June 4, the company said.

‘Supporting holistic healthy active lifestyles’

“As a brand that’s committed to supporting holistic healthy active lifestyles, Smoothie King is proud to show up for runners in a meaningful and dynamic way this Global Running Day,” CMO Claudia Schaefer said in a statement. “From the Run-Thru to the new hydration smoothie and national partnerships, Smoothie King is reaffirming its commitment to helping guests achieve their health and active lifestyle goals. Whether you’re gearing up for a marathon or just out for a quick jog, we’re here to fuel your journey.”

Partnering with Strava App

For its sponsorship of the TCS New York City Marathon, Smoothie King said it’s working with Strava, the popular fitness app, to bring the partnership to life. Produced by New York Road Runners, the marathon is slated for Sunday, November 2, and is expected to draw more than 50,000 athletes from around the world and two million spectators along the course.

New York Road Runners launched Global Running Day in 2016.

Smoothie King said it will be hosting a variety of challenges and running segments via the Strava app throughout the year. The companies are currently running The Smoothie King Challenge, giving runners across the country the chance to win exclusive prizes, including free smoothies and three limited-entry bibs for the 2025 TCS New York City Marathon. You can find more info about the challenge, which runs through June 30, by going here.

“Every first Sunday in November, the TCS New York City Marathon unites the global community, bringing together tens of thousands of athletes and millions of spectators and fans,” Christine Burke, Chief Commercial Officer of New York Road Runners, said in a statement. “New York Road Runners is excited to welcome Smoothie King as the first-ever Official Smoothie of the TCS New York City Marathon, helping fuel the spirit and energy of race-day and making the best day of the year in New York City even better.”

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