North Texas’ SBI Announces 2nd Acquisition in Less Than a Year

The firm said that with the acquisition of Carabiner Group and its flexible, technology-agnostic approach to revenue operations, SBI strengthens its ability to provide clients with end-to-end growth solutions covering strategy, execution, training, and digital integration.

SBI, a Southlake-based growth advisory, has completed its acquisition of Carabiner Group, a RevOps-as-a-Service firm, further enhancing SBI’s capabilities to support client growth.

The firm said this is its second acquisition in less than a year, demonstrating SBI’s commitment to delivering go-to-market services to its clients. No financial details of the acquisition were released.

SBI CEO Mike Hoffman says he hears a “recurring theme” in his conversations with CEOs and CFOs: a disconnect between their growth strategy, their GTM operating model, and the commercial data that is supposed to support them.

“Revtech and RevOps are key underpinnings to a long-term growth program,” the CEO said in an announcement in late May. “We are solving this disconnection challenge for our clients, so they have the right data to make decisions that grow their businesses.”

SBI said that the foundation of commercial productivity rests on trustworthy data and technologies that both enable insights and action. It said that with the acquisition of Carabiner Group and its flexible, technology-agnostic approach to revenue operations (RevOps), SBI strengthens its ability to provide clients with end-to-end growth solutions covering strategy, execution, training, and digital integration.

Carabiner Group was founded in 2020 and pioneered the RevOps-as-a-Service model, quickly amassing a global client base ranging from small businesses to global enterprises. It said that recognizing client reluctance to invest in full-time RevOps professionals, Carabiner Group developed a model for delivering bespoke roadmaps, technology architecture, and system integration for clients via a fractional and flexible delivery mechanism.

“With SBI’s expertise in growth strategy and talent, coupled with Carabiner Group’s RevOps and RevTech capabilities, we’re building an unrivaled value proposition for clients. Tightly aligning digital capabilities with growth strategy — particularly as we head into the AI-driven era — will unlock tremendous growth for our clients,” Seamus Ruiz-Earle, CEO and founder of Carabiner Group, said in a statement.

SBI said that it is continuing to work on supporting its clients’ growth on a sustained basis.

It said its support model adapts to client needs with services ranging from growth strategy, commercial execution, sales and success training, RevOps and RevTech integration, data strategy, and sustained advisory support.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • Fort Worth-based Operio Group has hired Deb Blackwell as chief revenue officer of the emerging holding company building a global body of brands that supply and support the solid dose manufacturing industry. The company called it a strategic move signifying its commitment to driving growth and operational excellence in the solid dose space, as Blackwell brings with her an impressive track record of revenue optimization and leadership. “I am really excited to have Deb Blackwell join our team,” Operio Group CEO Alastair Sanderson said in a statement. “I feel like she adds a perspective, background and experience to Operio Group…

  • George Killebrew, a mastermind behind the Dallas Mavericks' top-tier revenue generation and former Major League Rugby Commissioner, has joined the United Pickleball Association (UPA) as chief revenue officer. The UPA, which oversees the Carvana PPA Tour and Major League Pickleball, taps into Killebrew’s 20 years of experience as one of Mark Cuban's key executives to revolutionize the fast-growing sport of pickleball.

  • Scott Lowe worked at Beck—the Dallas-based leader in integrated design-build services—from 1998 to 2005. He left the firm to co-found Dallas-based 5G Studio Collaborative, where he became CEO and led its expansion and growth until 2023.

  • Dallas Growth Advisory SBI Appoints New Chief Consulting Officer

    SBI, a go-to-market growth advisory, has named Alicia Lee as its new Chief Consulting Officer. With over two decades of consulting leadership experience, Lee will play a key role in scaling and advancing SBI's consulting delivery capabilities, the company said in a news release. SBI CEO Mike Hoffman called Lee's consulting track record "remarkable." The executive, with her 22 years in executive consulting roles, has "deep expertise" in growth and works collaboratively across different lines of business, making her a "top choice to bring innovative new best practices to SBI." Besides consulting, Lee has experience in product management, process optimization,…

  • The USPTO anticipates three upcoming vacancies for each committee. Selected members will serve a three-year term beginning Dec. 1, 2024, and can participate in the committees remotely. Nominations must be submitted online on or before July 5.