North Texas’ SBI Announces 2nd Acquisition in Less Than a Year

The firm said that with the acquisition of Carabiner Group and its flexible, technology-agnostic approach to revenue operations, SBI strengthens its ability to provide clients with end-to-end growth solutions covering strategy, execution, training, and digital integration.

SBI, a Southlake-based growth advisory, has completed its acquisition of Carabiner Group, a RevOps-as-a-Service firm, further enhancing SBI’s capabilities to support client growth.

The firm said this is its second acquisition in less than a year, demonstrating SBI’s commitment to delivering go-to-market services to its clients. No financial details of the acquisition were released.

SBI CEO Mike Hoffman says he hears a “recurring theme” in his conversations with CEOs and CFOs: a disconnect between their growth strategy, their GTM operating model, and the commercial data that is supposed to support them.

“Revtech and RevOps are key underpinnings to a long-term growth program,” the CEO said in an announcement in late May. “We are solving this disconnection challenge for our clients, so they have the right data to make decisions that grow their businesses.”

SBI said that the foundation of commercial productivity rests on trustworthy data and technologies that both enable insights and action. It said that with the acquisition of Carabiner Group and its flexible, technology-agnostic approach to revenue operations (RevOps), SBI strengthens its ability to provide clients with end-to-end growth solutions covering strategy, execution, training, and digital integration.

Carabiner Group was founded in 2020 and pioneered the RevOps-as-a-Service model, quickly amassing a global client base ranging from small businesses to global enterprises. It said that recognizing client reluctance to invest in full-time RevOps professionals, Carabiner Group developed a model for delivering bespoke roadmaps, technology architecture, and system integration for clients via a fractional and flexible delivery mechanism.

“With SBI’s expertise in growth strategy and talent, coupled with Carabiner Group’s RevOps and RevTech capabilities, we’re building an unrivaled value proposition for clients. Tightly aligning digital capabilities with growth strategy — particularly as we head into the AI-driven era — will unlock tremendous growth for our clients,” Seamus Ruiz-Earle, CEO and founder of Carabiner Group, said in a statement.

SBI said that it is continuing to work on supporting its clients’ growth on a sustained basis.

It said its support model adapts to client needs with services ranging from growth strategy, commercial execution, sales and success training, RevOps and RevTech integration, data strategy, and sustained advisory support.

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