Carrollton-based Rebel Athletic, a global provider of couture Allstar and cheerleading apparel, has received a strategic minority investment from San Francisco-based Main Post Partners, a private equity firm specializing in founder-run, high-growth challenger brands.
“Today marks the beginning of a new era for Rebel Athletic,” CEO Karen Noseff Aldridge said in a statement. “Our partnership with Main Post Partners is the ideal fit. Their deep understanding of our brand, the industry, and best-in-class consumer products made them the clear choice as our strategic partner.”
The amount of the investment was not disclosed, but Aldridge called it key to her company’s future.
Photo: Rebel Athletic
“This new chapter will unlock unprecedented opportunities for Rebel—enhanced resources, real-time data intelligence, and deep industry expertise—allowing us to scale faster and smarter than ever before,” she said. “Most importantly, this partnership strengthens our ability to serve our customers in ways never seen before: superior design, exceptional value, faster service, and AI-powered technology platforms that will revolutionize the industry.”
How investment will be used
Rebel Athletic said the partnership will provide the resources, supply chain expertise, and capital necessary to scale rapidly across multiple segments, including school, youth, recreational, and Allstar Cheer, as well as pro team, Allstar Dance, and studio dance. The investment will also fuel the expansion of Rebel’s growing retail division.
Focused on innovation and operational excellence, Rebel Athletic said it plans to leverage this investment to expand and diversify its supply chain, integrate cutting-edge AI-driven technology, and introduce a new Color Guard division. Rebel also said it will explore strategic acquisitions as part of its aggressive growth strategy.
Photo: Rebel Athletic
Main Post Partners Partner Josh McDowell said Rebel “has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities.”
“We look forward to supporting the company as it continues to lead the industry and deliver unparalleled experiences to athletes and consumers worldwide,” McDowell added in a statement.
Main Post Partners said its investment underscores the firm’s confidence in Rebel Athletic’s market leadership, innovative product offerings, and long-term vision.
Founded in 2013, Rebel Athletic is a leading provider of couture and custom cheerleading and dance apparel, known for its cutting-edge designs, superior craftsmanship, and commitment to service and innovation.
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