North Texas Leaves Its Mark on Fast Company’s 50 Most Innovative Workplaces

See why Irving's Epsilon-Conversant made the list of Fast Company's first annual 50 best workplaces for innovators, along with companies such as Amazon, Chobani, Salesforce, and WeTransfer.

When people are job searching, their ideal workplace might have a fully stocked snack bar, long lunch breaks, or the ability to work from home (pajamas optional). Now, job seekers are adding the freedom to be innovative to that list. So when Fast Company set out to compile its top 50 places to work, they kept innovators in mind. Among the retail giants, yogurt companies, and marketing firms lies a familiar face—Irving’s own Epsilon-Conversant. 

The list made its debut by selecting companies that “empower all employees” and don’t just use innovation as a buzzword, but make it “a part of the value system and culture.” It focused less on the free perks and more on the ability to genuinely offer employees time and space to channel their inner innovators.

Over 360 businesses applied, and a North Texas company snatched one of the coveted 50 spots. Meet the local marketing company that has innovation at its core.

“Humans over hype”

Epsilon-Conversant is a digital marketing company that aims to make interactions meaningful. They do this by customizing each customer’s interactions with a brand across the platforms of email, digital media, and more. 

Fast Company gave the company high praise for its merging of innovation and automation through technologies like Grasshopper, and reducing the amount of time digital producers spend formatting ads “by 400% per campaign.”  

The company is no stranger to good partnerships, as they were acquired by Paris-based Publicis Groupe earlier this year. The final sale price? $4.4 billion. 

“We are very pleased to have finalized the closing of the Epsilon acquisition,” Arthur Sadon, Chairman and CEO of Publicis Groupe, said in a statement last month. “This acquisition completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the Groupe as the global leader of personalized experiences at scale.”

Fast Company’s list is only the most recent instance of Epsilon-Conversant’s wave of recognition. Just last month, it was named a leader in both loyalty service providers and loyalty technology platforms by Forrester Research. Forrester commended it on its ability to make data feel personal across a variety of channels. 

Bryan Kennedy, CEO of Epsilon-Conversant, believes the recent praise his company has received is due to his employees’ constant creativity. 

“The Epsilon and Conversant businesses have been built on a commitment to evolving what’s possible and driving results for clients,” Kennedy said. “The marketing industry will always be about people and assembling the best teams to help clients grow. We look forward to continuing to attract the brightest data scientists, engineering professionals and marketing minds in the industry as we help our clients accelerate their businesses through the innovation of data, technology and platforms.”

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