Trintech, a Plano-based global provider of cloud-based financial close solutions for the office of finance, is revving up a brand sponsorship with Irish professional racecar driver James Roe.
The partnership, set for the 2024 INDY NXT by Firestone season, aims to “make time count” on and off the track, Trintech said.
“Similar to the financial close process, both speed and accuracy are critical components to the success of racing,” Trintech CEO Darren Heffernan said in a statement. “However, failing to understand the importance of these two components in parallel can result in major risk. James embraces the ethos of making time count, mirroring Trintech’s commitment to leveraging cutting-edge technology that seamlessly integrates speed and accuracy for optimal results.”
By automating routine and time-consuming activities such as reconciliations, journal entries, close tasks, and compliance reporting, Trintech says it enables customers to “redirect their focus towards strategic decision-making rather than getting bogged down in administrative details.”
Roe heated up the INDY NXT season with top-10 finishes in 10 of 14 races, including a podium on the Indianapolis Motor Speedway road course.
“Racing is a perfect vehicle for championing Trintech’s commitment to ‘making time count’ and my team, like Trintech, embraces the critical nature of excellence across both technology and talent,” Roe said in a statement.
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