Irving-based indoor tanning provider Palm Beach Tan has a new co-branded identity as it expands into the beauty and wellness space.
The new identity—Palm Beach Beauty & Tan—signifies a commitment to holistic beauty, skincare, and self-care beyond traditional tanning services, the company said.
“We’ve always been passionate about providing our customers with innovative solutions and science-backed skincare for achieving confidence and beauty,” CEO Diane Lucas said in a statement. “With our official move into the beauty and wellness space, we are taking that commitment to the next level—offering advanced skincare treatments alongside our proprietary sunless experience for completely customizable spray tans, state-of-the-art tanning technologies and our Premier Collection line of products to create a comprehensive self-care experience for each individual guest and their own unique needs.”
The Clearlight Infrared Sauna at Palm Beach Beauty & Tan. [Photo: Palm Beach Tan]
Palm Beach said a cornerstone of the expansion is the introduction of advanced beauty and wellness services, including red light therapy and infrared saunas.
Palm Beach Tan and Palm Beach Beauty & Tan said their salons now offer state-of-the-art equipment, such as the Clearlight Infrared Sauna and LightStim ProPanel, cutting-edge technologies that support skin rejuvenation, boost collagen production, reduce inflammation, and promote overall wellness benefits.
Along with advanced beauty and wellness treatments, Palm Beach Tan recently introduced a new skincare-focused product line, L’obsidienneX, that features eXo3 Exosome Skincare Technology—a patented exosome technology that is said to help repair, restore, and reverse the signs of aging.
The new lobby for a redesigned Palm Beach Beauty & Tan [Photo: Palm Beach Tan]
The company said it’s building on the success of its proprietary Premier Collection product line that has long provided “high-quality tanning products.” The L’obsidienneX line is designed to elevate daily skincare routines with premium formulations that nourish, hydrate, and enhance skin health, the company said.
Palm Beach Tan said its expansion reflects the increasing demand for non-invasive beauty and wellness treatments that deliver “real results.”
Red light therapy offers numerous benefits, including improved skin tone, enhanced recovery, and anti-aging effects, the company said, adding that the therapy is a “proven technology backed by science.”
Founded in 1990, Palm Beach Tan has more than 650 corporate and franchise-owned locations nationwide under the Palm Beach Tan and Palm Beach Beauty & Tan brands.
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