New Dallas-Headquartered Tech Company Aiden Unveils ‘Blockbuster’ Expert-Filled Advisory Board

Leaders from Microsoft, TaskRabbit, VISA, Charles Schwab, and other major companies form the board for the new tech venture that automatically helps keep computers up to date and safe from cyber attacks at scale. Part of Aiden's mission is to solve the technological challenges and vulnerabilities brought on by WFH.

Dallas-headquartered aiden is an autonomous endpoint security managed services provider with a mission to automate compliance and eliminate vulnerabilities from every device

Aiden was launched in 2020 and currently works to solve five technology issues: out-of-date software, challenges brought on by the work-from-home environment, enterprise security, future data breaches, and time wasted on Windows endpoints.

“I think many people recognize endpoint vulnerabilities are proliferating at an unprecedented pace and Aiden’s technology and service offerings are uniquely poised to make the process of securing those endpoints, whether new or existing, simple and automated,” Rob Wesorick, Aiden board member and Microsoft’s Principal Support Planner, said in a statement. 

Joshua Aaron leads the company as its CEO and brings his own tech experience to the team, with a background including more than 20 years of experience as a CEO, CIO, and CTO and the Founder of IT consulting firm BTP.

Currently, aiden’s leadership team plans to continue focusing “on servicing and automating the management of software deployment and patch management,” according to Aaron.

To supports its mission and guide the privately-held company’s go-to-market strategy, Aiden has announced its advisory board, per a statement. The advisors come from a variety of professional backgrounds, holding leadership positions in companies including Microsoft, Veracode, The New York Times, and Daikin. 

“I’ve had a lot of opportunities to advise companies, including both established companies and startups and few have ever excited me as much as Aiden,” Wesorick said. “The sheer caliber of my fellow board members speaks for itself.” 

Here are the members of Aiden’s advisory board, as described by the company:

  • Tom Bradbury is the Founder and CEO of Helix2; he has spent his career focused on the business impact of infrastructure, cyber hygiene, and software deployment practices.
  • Brian Leonard is the CEO & Co-Founder of Grouparoo; he is best known for being the technical co-Founder and CTO of TaskRabbit, a leader in the gig-economy space which sold to IKEA in 2017.
  • Susan Lindner is CEO and Founder of Emerging Media, an innovation communication consultancy focused on breakthrough storytelling for startups and F500 companies.
  • Bart Louwagie is a seasoned international IT leader in private equity and healthcare spaces; he currently serves as CISO for Daikin Europe.
  • Erinmichelle Perri is the CISO at The New York Times and former Senior Vice President, O&T Risk and Control at Citi.
  • Scott Popma is a Partner at IP Spring, with experience advising on IP issues across technologies, including gaming platforms, social networks, and a variety of industries.
  • Dave Ruedger is CISO at RMS (Risk Management Solutions), a premier provider of catastrophe risk models for the insurance industry.
  • Jeanne Shalvoy is an HR leader with extensive experience leading initiatives in complex global organizations, such as Hellman & Friedman, Charles Schwab, VISA, and The Gap.
  • Matthew Shatskes is a partner at a Global 100 Law Firm, Shappard Mullen; he advises healthcare and IT leaders, vendors, and investors on regulatory and strategic matters.
  • Kurt Steege is an enterprise and government IT veteran who serves as CTO of ThunderCat Technology.
  • Jennie Woltz is an employment and labor attorney who served some of New York’s most prestigious law firms before founding her own.
  • Rob Wesorick is Microsoft’s Principal Support Planner focused on the support strategy for its commercial business while overseeing a budget of $750 million.
  • Chris Wysopal is the founder of Veracode, whose achievements include pioneering automated binary analysis as a means of discovering software vulnerabilities.


“I can’t imagine a more able panel of industry authorities to support our mission to secure every Windows endpoint, everywhere,” Aaron said. 

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