Dallas-based MoneyGram International Inc. announced it has appointed Seth Ross as chief digital officer of the global financial technology company.
In this role, MoneyGram said that Ross will lead its direct-to-consumer business and global digital strategy and will report directly to Alex Holmes, MoneyGram Chairman and CEO. Ross will sit on the executive leadership team.
Holmes expressed his enthusiasm for Seth’s appointment, citing the new CDO’s proven success in building and scaling customer-centric digital offerings.
“As digital transactions now account for over 50% of our money transfer business, this appointment couldn’t come at a more fitting time,” he said. “[Ross] brings significant experience in technology innovation and embedded financial services, and I am confident that he will skillfully lead us through the next phase of our digital growth strategy.”
Most recently, Ross was general manager, Dayforce Wallet and Consumer Services at Ceridian, a global leader in human capital management. In that role, he provided the vision and leadership for the company’s award-winning consumer app, enabling on-demand access to wages.
During his tenure there, he helped to successfully extend the platform into new business-to-consumer markets around the world, MoneyGram said.
Speeding digital growth
“As an experienced and passionate digital business strategist, Seth is the right leader to accelerate our digital growth, and I look forward to partnering with him to drive product and technology roadmaps,” Chief Operating Officer Anna Greenwald said in a statement.
Before Ceridian, Ross led the banking-as-a-service business at Green Dot Corp., held multiple executive roles at American Express, and worked as a strategy consultant for nearly a decade.
The newly appointed chief digital officer is eager to work alongside “the company’s world-class team to shape its future.”
Ross said he has admired the company’s transformation into a global fintech. In a statement, he said he’s excited to build on the success of the team’s digital efforts thus far.
“MoneyGram has incredible assets to build on, including a trusted brand reaching millions of consumers worldwide, a fast-growing digital payments business, and a network that is second to none,” he said.
Through its expansive set of fintech offerings, MoneyGram provides millions of consumers annually the ability to seamlessly send money home to family and friends, store money in mobile wallets, and buy, sell and hold cryptocurrencies on its industry-leading app.
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