MoMoney Rolls In: Museum of Money To Open in Downtown Dallas

MoMoney is "a playful, high-energy world built around one simple idea: money is too important to be intimidating and too interesting to be boring," says Houss El Marabti, the museum's co-founder.

Dallas is the epicenter of a rapidly growing Y’all Street financial hub. So it makes perfect sense that the Museum of Money has chosen Dallas for its first location.

The museum—known simply as MoMoney—will be “a one-of-a-kind experience designed to change how people think about and engage with money,” organizers said. To be located at 501 Elm St. in Dallas’ West End Historic District, the museum will transform the invisible forces shaping our financial lives into something visitors can “see, touch, and feel.”

It’s slated to open in the first quarter of 2026.

Photo: MoMoney museum

Money is ‘too interesting to be boring’

“MoMoney is not a lecture, and it’s not a traditional museum,” Houss El Marabti, the museum’s co-founder, said in a statement. “It’s a playful, high-energy world built around one simple idea: money is too important to be intimidating and too interesting to be boring.”

The museum said it was curated by a group of “curious storytellers and unapologetic money nerds” who got tired of finance being “a snoozefest.”

Photo: MoMoney museum

Guests of the museum will move through interactive environments designed to make financial concepts memorable through experiences and selfie-worthy moments—a far cry from cracking textbooks or sitting through an economics class.

From larger-than-life installations to hands-on fun “that doesn’t feel like learning,” the museum is anchored around three concepts: One, confidence is learnable, especially when it’s hands-on. Two, small decisions compound, in money and in life. And three, money isn’t taboo—it’s a tool, and it should feel approachable.

Photo: MoMoney museum

Opening in a city with ‘a culture of ambition’

The museum said Dallas was selected as its home due to the city’s “culture of ambition, entrepreneurship, and big ideas.” So what will the museum bring to the table?  “A modern institution that combines entertainment with practical value for locals, students, families, and visitors alike,” MoMoney said.

You can see some video and features of the museum on MoMoney’s website.

Mo’ looks at MoMoney

Photo: MoMoney museum

Photo: MoMoney museum

Photo: MoMoney museum


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