Massimo Group To Expand Its Manufacturing Plant Near Dallas

A month after hitting the Nasdaq in a $5.85M IPO, Garland-based Massimo Group is expanding its manufacturing facility by 90,000 square feet to support both its pontoon boat production and its powersports vehicle operations.

Garland-based Massimo Group, a manufacturer and distributor of powersports vehicles and pontoon boats, is expanding its manufacturing facility in Garland by 90,000 square feet to support increased production “across its motor and marine product verticals.”

Just last month, Massimo Group completed its $5.85 million initial public offering, with shares trading on the Nasdaq under the ticker symbol MAMO.

The expansion will be added to the company’s existing facility for a total of 376,000 square feet. That includes 260,000 square feet dedicated to Massimo Motor Sports and 96,000 slated for Massimo Marine.

Massimo’s P-30 Ultra Lounger [Photo: Massimo Marine]

More expansion projects are coming in the future to accommodate Massimo’s growth initiative, the company added.

“This expansion is a timely project concurrent with the growth of both our motor and marine verticals as we ramp up our production to support increased sales,” David Shan, Massimo’s founder, chairman, and CEO, said in a statement.

“We continue to experience sales momentum across UTVs, ATVs, and electric bikes as well as pontoon boats, which accounted for annual revenue growth of 32% and 38%, respectively, in 2023,” he added. “The expansion allows Massimo to deliver on this surging demand while making capacity for potential new product lines.”

Inside Massimo Group’s Garland facility [Video still: Massimo]

Massimo’s Garland facility sits next to a seven-acre storage area for boats. It houses a design center, two assembly lines, quality control bay, a parts department of around 40,000 square feet, and over 30 loading docks.

Structural components and other materials are sourced from a variety of suppliers, Massimo said, with electrical components and boat engines procured through an exclusive arrangement with Mercury Marine, as seen on the pontoon boat shown higher up in this story.

The manufacturing hub for Massimo’s pontoon boats

The Garland facility serves as the manufacturing hub for Massimo’s pontoon boats, and is also outfitted to “efficiently palletize and shrink-wrap ATVs and UTVs, enabling the shipment of most orders to stores or distributors within three days,” the company said. The majority of Massimo’s inventory is directly imported from its manufacturer network to the Garland facility, where products undergo assembly, accessorization, and inspection before shipment to a distributor or directly to the customer.

The company’s pontoon boats, on the other hand, are wholly manufactured at the Garland facility.

You can see a YouTube video that includes footage of the facility by going here (where you’ll learn the company’s name is pronounced MASS-imo, not MOSS-imo).

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