Retail media and tech veteran Paul Dahill has been appointed managing director of sales for Europe, the Middle East, and Africa by Fort Worth-based software company Koddi, a retail and commerce media technology for enterprises.

Koddi said it currently operates the top commerce media programs for the world’s biggest companies, with a strong footprint in the travel sector in the EMEA region. It said that Dahill will spearhead its efforts to expand and accelerate growth across different sectors, with an emphasis on retail and finance.

“This is a pivotal time for adoption in the European market, and there is a definite appetite among retailers and advertisers to tap into the channel’s potential,” Koddi Co-Founder and President Nicholas Ward said in a statement. “Paul has a proven track record for driving steady growth across multiple markets globally. We have ambitious plans for EMEA, and Paul brings the experience to execute them.”

The company said that retail and commerce media are poised for tremendous growth in the region. Interactive Advertising Bureau Europe recently said that 50% of buyers surveyed are already partnering with retail media networks, and even shifting budgets from other marketing channels to grow their retail media investments, Koddi noted.

Dahill brings more than 15 years of experience in commerce media, data, and adtech sales to the company. His expertise in developing data monetization strategies and building strong relationships with C-level executives across brands, agencies, and retailers position Koddi for continued success in the EMEA market, the company said.

Dahill has held leadership roles at global adtech companies such as Criteo, where he oversaw its EMEA agency strategy and enterprise-level sales growth.

“Commerce media is at a tipping point in EMEA right now,” Dahill said. “Koddi builds privacy-first commerce media programs that present a massive opportunity for businesses in the region. Koddi has engineered best-in-class technologies that offer key benefits like flexibility and customization that I am excited to bring to new markets.”

Koddi said it also welcomed Terra Ingalls to its U.S.-based team to lead Koddi Ads sales.

Ingalls has more than 15 years of experience building and leading high-performance sales teams for new media products and platforms. Before Koddi, Ingalls held senior roles working with global, multibillion-dollar companies, including her work with Walmart, where she helped advance its world-class retail media program to its market-leading position.

Koddi powers many of the top retailer-owned commerce media networks. Koddi’s purpose-built technologies offer extensive customization and first-party data integration, providing commerce media network operators with far greater control, performance and yield compared to legacy one-size-fits-all platforms.

The company said the strategic hires reinforce its commitment to delivering innovative technologies that empower retailers, marketplaces, online travel agencies and more to realize the $100 billion commerce media opportunity.

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