Italian Coffee Brand Lavazza Opens Dallas Training Facility

Producing more than 30 billion cups of Lavazza coffee every year, the 130-year-old company said its new Dallas facility will serve key North Texas customers—including American Airlines, Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse, and Vandelay Hospitality, and more.

Lavazza, a 130-year-old coffee brand based in Turin, Italy, has opened a new training center in Dallas, adding to other North American locations in New York, Chicago, Miami, Los Angeles, Toronto, and the Philadelphia borough of West Chester. The company called the North Texas expansion “a milestone in its strategic expansion across high-growth U.S. markets and its continued mission to elevate coffee culture globally.”

The Dallas facility is equipped with Lavazza’s most advanced espresso, brewing, and coffee innovation equipment, and will serve as a hub for industry professionals, Lavazza partners, baristas, distributors, and coffee enthusiasts throughout the Southwest. It will support “hands-on training, certification, menu development, and emerging coffee trends,” the company said.

Lavazza’s Dallas training center. [Photo: Lavazza]

Daniele Foti, VP of marketing at Lavazza North America, called Dallas one of the fastest-growing hospitality and culinary markets in the country, and said it represents “a tremendous opportunity” for his company.

“Our investment in this new training center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day,” Foti added in a statement. “Dallas is a city of innovation and high standards, and we’re excited to deepen our roots here.”

Lavazza has seven training centers in its home country of Italy and dozens more worldwide. It said its network is recognized as the largest of its kind and serves culinary professionals, distributors, hospitality leaders and coffee lovers who seek advanced expertise and training.

The Dallas center will play “a key role” in advancing this mission by offering hands-on workshops, SCA-certified pathways, and creative programming that reflect both local market needs and global coffee trends, Lavazza said.

[Photo: Lavazza]

On Dallas’ “ever-evolving coffee scene’

Lavazza partners with an array of well-known hospitality groups and restaurants in Dallas. The new training center will support and expand relationships with customers including Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat’s Steakhouse, and Vandelay Hospitality, along with a growing roster of partners across the region.

Earlier this year, Lavazza also began serving Fort Worth-based American Airlines. Lavazza said its new Dallas facility will enable it to provide closer, more consistent support to its DFW partners and help elevate their coffee programs through continued training and collaboration.

[Photo: Lavazza]

“Dallas has an incredible energy and an ever-evolving coffee scene,” Lavazza North America President Hossam Ashraf said in a statement. “We’re proud to support our partners with the resources, expertise and tools needed to deliver exceptional coffee experiences. This center is not only an investment in our business. It’s an investment in the people, the talent, and the creativity that make this market so dynamic.”

Founded in Turin in 1895, Lavazza has been owned by the Lavazza family for four generations. With a portfolio of brands including Lavazza, Carte Noire, Merrild, and Kicking Horse, the company has operations in 140 markets, with nine manufacturing plants in five countries.

More than 30 billion cups of Lavazza coffee are produced every year, the company said.