Fort Worth-based telehealth TimelyMD, which aims to improve the health and well-being of college students through virtual medical and mental healthcare, has recruited new executives following a $60 million investment from JMI Equity earlier this year.

The telehealth startup focused on higher education continues to grow as its services are in greater demand than ever, the company said.

The company hired three new leaders from healthcare, digital health, and tech sectors, and promoted two company veterans, to innovate and drive future growth.

New Hires: Chief People Officer, Director of Psychiatry, VP of Product Marketing

Jacki Craft has been appointed chief people officer. Craft has more than two decades of experience leading the human aspect of emerging, high-growth businesses in finance and technology. Most recently, she was the vice president of Human Resources at Zix, where she was responsible for scale, growth, and optimization.

Dr. Andrew Kim, who has nearly a decade of experience working at the forefront of psychopharmacology research, has been named director of psychiatry. Kim is a board-certified psychiatrist who has expertise in delivering evidence-based approaches to psychological care. At TimelyMD, he is responsible for overseeing the telepsychiatry care of students.

Sarah Fink has been named associate vice president of product marketing. Fink, a product and growth marketer, focuses on helping to develop product marketing and sales enablement programs. After several years with Ogilvy as a search strategist for Fortune 500 companies, Fink transitioned to in-house roles, where she assisted health tech companies in building their marketing and sales programs.

Promotions: Chief Technology Officer, VP of Finance

Noel Geren has been promoted to chief technology officer. In his new role, he will support the next stage of growth by helping to build and leverage TimelyMD’s proprietary TimelyCare technology. Prior to joining TimelyMD, he was chief architect of Teladoc, where he built the platform’s patient, provider, and care record technology stack.

Dr. Andrew Kim, Jacki Craft, Mason Orr, Noel Geren, and Sarah Fink

Mason Orr has been promoted to vice president of finance, in which he supports and manages TimelyMD’s financial health and oversees long-term sustainability and growth strategies. Orr is a data-driven, analytical leader who has a vast background across the healthcare and financial services industries, which includes experience as a senior analyst for Southwestern Health Resources.

Virtual medical and mental health care for students

Through its proprietary technology called TimelyCare, the startup offers “free and immediate virtual medical and/or mental health care support to students.” TimelyMD says it currently serves more than 150 college and university campuses. Among them: Duke University, Emory University, Georgetown University, Johns Hopkins University, and University of Notre Dame, and more.

Quincy Preston contributed to this report.

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