Seth Rosenberg has been promoted to president and chief operating officer of ShiftKey, an Irving-based technology marketplace revolutionizing workforce access in healthcare and more.
The company said that in his expanded role, Rosenberg will lead operational execution and drive key companywide initiatives in alignment with ShiftKey’s strategic vision, as the company continues its rapid growth and expansion into new markets.
“Seth has been instrumental in scaling our operations and driving innovation across the organization,” CEO Mike Vitek said in a statement. “His deep expertise in operational excellence and data-driven leadership has helped position ShiftKey as the leading marketplace for licensed professionals in healthcare and beyond.”
ShiftKey said that Rosenberg joined the company in 2021 as chief operating officer, bringing more than three decades of leadership experience, with a focus on marketplaces and SaaS in public and private equity-backed businesses. Before ShiftKey, he was president at Aspira (Vista Equity Partners) and ReserveAmerica (IAC) and held senior executive roles at Camping World Holdings and Equity LifeStyle Properties.
The company said that as president and COO, Rosenberg will continue to lead day-to-day operations across the company while driving critical initiatives that will benefit professional and facility marketplace users. ShiftKey said Rosenberg’s new role is vital as it accelerates growth while strengthening its relationships with healthcare facilities and licensed professionals nationwide.
“I’m honored to take on this expanded role at such a pivotal time for ShiftKey,” Rosenberg said. “We’re not only addressing critical workforce shortages in healthcare, but also redefining how professionals and organizations connect through technology. I look forward to continuing our mission of transforming access and integrity in the workplace.”
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