Texas grocery retail giant H-E-B plans to open two “Joe V’s Smart Shop by H-E-B” stores in Southern Dallas, the first locations of its “innovative price format” stores that the retailer is opening outside the Houston area.

The move is part of H-E-B’s continued expansion in Dallas-Fort Worth, the company said.

H-E-B said it plans to build a Joe V’s Smart Shop at the corner of W. Wheatland Road and Highway 67 at 4101 W. Wheatland. The second location will be at 5204 S. Buckner Blvd. near Samuell Boulevard.

The Wheatland store is expected to open in late summer 2024 and the Buckner store will open in spring 2025, H-E-B said. More details for each store will be shared at each location’s to-be-announced groundbreaking ceremony.

What’s different about Joe V’s Smart Shop 

[Rendering: Joe V’s Smart Shop/H.E.B.]

H-E-B says Joe V’s Smart Shop by H-E-B delivers a uniquely curated assortment of community-focused products—and the most relevant high-quality, fresh products H-E-B is known for—at even lower prices.

According to the company, Joe V’s Smart Shop is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, whom H-E-B calls Smart Shoppers.

Joe V’s Smart Shop offers a price-conscious shopping experience and provides customers the best H-E-B has to offer, such as in-store made H-E-B Bakery tortillas, H-E-B Sushiya sushi made in-house daily, Meal Simple chef-inspired meals, fresh cut fruit, organic selections, fresh in-store baked breads and pastries, and fresh in-store cut meat.

Leveraging operational efficiencies and new technologies

[Photo: Joe V’s Smart Shop/H.E.B.]

H-E-B said that to provide high-quality items and maintain low prices, it leverages operational efficiencies and new technologies to enhance the shopping experience.

Typically, each store is 55,000 square feet in size and employs about 150 people. Joe V’s Smart Shop launched in 2010 and currently employs more than 1,500 people across nine stores in the Houston area.

H-E-B’s long-standing and expanding footprint in North Texas

A multiformat retailer, H-E-B operates Central Market stores across Texas, as well as Joe V’s Smart Shop and Mi Tienda stores in the Houston area.

H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state, including 29 cities in North Texas.

H-E-B has served DFW for decades through its innovative Central Market stores, which were introduced to North Texas in 2001 and serve customers in Dallas, Plano, Southlake, and Fort Worth. H-E-B stores also have a long history in nearby communities including Burleson, Hudson Oaks, Granbury, and Waxahachie.

H-E-B opened stores in Plano and Frisco late last year and has officially announced it will open stores in McKinney, Allen, Alliance, and Mansfield, which are currently under construction.

Last month, we told you about H-E-B’s plans for a futuristic e-commerce fulfillment center in Plano.

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