Goodwill Industries of Dallas Taps New VP of Mission Services

Longtime Goodwill leader and workforce development veteran Arden Floran started with the nonprofit organization in Indiana. In a move to Dallas, he will develop Goodwill Dallas' goal of changing lives—one job at a time.

Arden Floran has been named the new vice president of mission services at Goodwill Industries of Dallas, Inc., a role in which he will develop the organization’s goal of changing lives one job at a time.

Goodwill Dallas, which celebrated its centennial year in 2023, said that Floran will prioritize the planning and execution of programs and initiatives that ensure the organization’s efforts align with its missions, values, and strategic plan.

Goodwill Dallas CEO Tim Heis

“We are thrilled to welcome Arden in his new role because he has shown an immense amount of success during his 26+ years in workforce development, creating partnerships and leading teams that transform communities,” Goodwill Dallas CEO and President Tim Heis said in a statement. “His passion will allow our organization to uphold our commitment to helping people with barriers to employment build skills, find jobs, and reach their full potential.”


Doing “Retail Right”: New Goodwill Dallas VPs To Implement Sustainable Strategies While Improving Store Operations
The new leaders are welcomed by Goodwill Dallas CEO Tim Heis, a former strategy exec at Neiman Marcus, who, since 2020, has focused on remodeling the nonprofit’s local stores for the future—and the hot secondhand apparel market.

Goodwill said that Floran first joined the organization in 1998 serving as the director of workforce development at Goodwill Industries of Michiana in Indiana, where he oversaw programs serving individuals with disabilities and individuals receiving state benefits to find and maintain employment in the community.

In October 2013, Floran became vice president of workforce development services.

In that role, Floran directed multiple programs serving diverse populations both outside of Goodwill and within Goodwill for employees by connecting individuals to services in education, training, employment opportunities, community health initiatives, and community safety initiatives.

“I look forward to working with everyone at Goodwill Industries of Dallas as we positively change the lives of the individuals in need of assistance and support in the communities that we serve,” Floran said.

In Dallas, Goodwill said that Floran will continue the transformative work of the organization by leading the Workforce Development team, which includes career services, disability services, certification programs, and more to contribute to a thriving Dallas community.

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