Irving-based freeze-dried candy and treat maker Sow Good Inc. (Nasdaq: SOWG) has appointed Donna Guy as chief financial officer, succeeding Brendan Fischer, who served as Interim CFO since April 2024.
“We’re excited to welcome Donna to the executive leadership team,” CEO Claudia Goldfarb said in a statement. “Her extensive background in corporate finance, public company reporting, and operational leadership—combined with her prior advisory work with Sow Good—positions her uniquely to help drive our continued growth and financial performance.”
Fischer will assist in the transition process to ensure a seamless handover of responsibilities, the company said.
Guy brings over 25 years of experience in financial leadership across public and private companies to her new position.
Most recently, she was principal consultant and founder of Elevation Accounting & Finance LLC, where since 2021, she has advised organizations on accounting operations, SEC reporting, system implementations, and process optimization. Guy previously consulted with Sow Good Inc. on accounting and reporting requirements, giving her a deep understanding of the company’s operations and strategic goals.
Before founding Elevation, Guy was controller and later interim CFO at ADDvantage Technologies Group Inc. (2020–2021) and was senior director of financial planning & analysis at Basic Energy Services (2016–2020). Earlier in her career, Guy held senior roles in SEC reporting and accounting at Enduro Resource Partners, XTO Energy, and other leading firms.
A licensed CPA, Guy is an active member of the AICPA, the Texas Society of CPAs, and COPAS.
“I’m thrilled to formally join Sow Good at such an exciting time in the company’s journey,” Guy said. “Having already worked closely with the team in a consultative capacity, I’m well-positioned to hit the ground running and contribute immediately to our strategic and financial goals.”
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