Fort Worth’s Standard Meat Co. Appoints Chief Commercial Officer

Keith Blanks will be responsible for developing and implementing overall commercial strategy, with executive responsibility over business development, account management, customer service, culinary, R&D, and product development.

Fort Worth-based family-owned Standard Meat Co. has appointed Keith Blanks to the post of chief commercial officer, co-President Ashli Rosenthal Blumenfeld announced.

“Keith comes to us with over 30 years of industry experience,” Blumenfeld said in a statement. “But it’s not just the length that’s so impressive, it’s the breadth of that experience. Keith began his career at Cargill, first in operations and then in sales, where he had national account responsibility for a fleet of household-name customers. After Cargill, he dove into the rapidly developing food technology space, guiding truly innovative startups to positions of global relevance. Keith is the perfect blend of traditionalist and trailblazer for our 4th generation family company, and we’re thrilled to bring him on board.”

Founded in 1935 and headquartered at the iconic Stockyards in Fort Worth, Standard Meat Co. is a meat processing and packaging firm with plants in Dallas, Fort Worth, Saginaw, and Ponder. An industry leader in quality and innovation, Standard Meat is a global supplier of custom meat portioning and packaging solutions for the food service and retail industries.

In his new role, Blanks will be responsible for developing and implementing overall commercial strategy, with executive responsibility over business development, account management, customer service, culinary, R&D, and product development.

Standard Meat said that as a member of the senior leadership team, Blanks will be responsible for driving revenue growth, expanding into new markets, acquiring and retaining customers, and introducing new products.

“Our sales team has done a great job, remaining flexible and agile during a period of extraordinary growth. As our company continues to grow and evolve, our leadership team must do the same. Keith brings out-of-the-box thinking to our team, along with years of experience opening global markets and delivering comprehensive customer satisfaction,” Standard Meat Co. CEO and co-president Ben Rosenthal said in a statement. “With Keith on board, the Standard Meat team is perfectly positioned to seek out opportunities, bring innovative solutions to our clients, and tackle whatever challenges lie ahead.”

A multi-generational protein packaging and portioning company, Standard Meat Co. said it is a pioneer in steak cutting and a recognized expert in meat science, food safety, and quality assurance, culinary trends, purchasing, and packaging.

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