Fort Worth Forklift Company ePicker Acquired by Illinois’ Big Lift

Launched in 2021, ePicker has built a network of material-handling distributors that market its portfolio of electric pallet jacks, stackers, access vehicles, and lithium-ion-powered forklifts to customers across North America. Now it's set for a rebrand to benefit from its parent company's strong global brand reputation.

Fort Worth-based material handling equipment provider ePicker has been acquired by Illinois-based Big Lift LLC, the company announced.

Launched in 2021, ePicker has built a network of industry-leading material handling distributors that market its portfolio of electric pallet jacks, stackers, access vehicles, and lithium-ion-powered forklifts to customers across North America. Financial details were not disclosed.

“Building off the success of ePicker, EP North America will hit the ground running, bringing best-in-class lithium-powered forklifts to retailers, warehouses, and DCs,” Jason Bratton, general manager for EP North America, said in a statement. “As demand for new energy forklifts is increasing, I am excited to be part of a larger global team that shares the vision of what North America needs for material handling solutions.”

Big Lift is the North American subsidiary of EP Equipment, one of the fastest-growing material-handling equipment companies in the world. EP Equipment specializes in designing and manufacturing lithium-powered forklifts, warehouse equipment, and autonomous material handling solutions.

Big Lift distributes Big Joe Forklifts, a North American material handling brand founded in 1951, which is well known for its innovative products and exemplary aftermarket support. Big Joe pioneered the Class III “walk-behind” lift truck market segment and continues to have the broadest portfolio of powered walk-behind lift trucks in North America.

Aiming to lead the lithium forklift industry

Big Lift said it will rebrand ePicker as EP to capitalize on its parent company’s strong global brand reputation. The North American EP brand will utilize the former ePicker leadership team that joined the company through the acquisition.

The company said that the Big Joe and EP brands will be distributed through its current sales channels while focusing on different product segments.

The Big Joe channel will focus on innovative niche products and in-between-handling applications while the EP channel will focus primarily on “purpose-built” lithium-ion forklifts. Both brands will offer market-leading autonomous solutions.

“This acquisition is an important part of Big Lift’s strategy to become the market leader in lithium-powered material handling solutions and, specifically, the industry leader in lithium forklifts in North America. The addition of the ePicker team and ePicker forklift distributors will benefit both channels as it will enable Big Lift to dramatically increase our resource base, significantly strengthen our aftermarket support capabilities, and ensure we continue to launch high-quality, innovative products,” Big Lift President Dan Rosskamm said in a statement.

EP North America is based in Fort Worth and offers a range of material handling solutions from lithium-ion Class 1 forklifts to lithium battery solutions, stackers, pallet jacks, and access vehicles.

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