Dallas-based Indoor Active Brands, a platform company focused on indoor entertainment concepts, announced the appointment of Sean Naughton as chief financial officer and the promotion of Jessica McDonald to vice president of marketing at Altitude Trampoline Park.
Indoor Active Brands, which was established by NRD Capital, said the leadership changes reflect its commitment to strategic growth and development within the family entertainment industry. Companies in the Indoor Active Brands portfolio include Altitude Trampoline Park, a family-friendly entertainment destination, and The Pickle Pad, an indoor pickleball and entertainment experience.
Before joining Indoor Active Brands, Naughton was vice president of strategy and financial planning analysis at Irving-based CEC Entertainment, where he developed expertise in financial forecasting, budgeting, competitive analysis, and performance metrics, the company said. As CFO, Naughton will lead the company’s financial strategy, focusing on protecting stakeholder investments while driving sustainable growth and expansion.
“Working in the family entertainment industry has always been a rewarding experience, bringing joy to both kids and families,” Naughton said in a statement. “At Indoor Active Brands, my focus is on driving growth for both Altitude Trampoline Park and The Pickle Pad. I’m excited to expand Altitude’s footprint while helping The Pickle Pad achieve the same level of success.”
‘Well-positioned for success’
Since joining Indoor Active Brands in 2021, McDonald has played a key role in shaping the company’s marketing strategy across various digital and traditional media platforms, including TikTok, Reels, and LinkedIn. Indoor Active Brands said McDonald’s leadership has driven major initiatives such as membership programs, birthday parties, gift card sales, and product development, all of which have contributed to the brand’s revenue growth.
“Jessica has been a vital part of our success at Altitude, and we wouldn’t be where we are today without her contributions,” CEO Mike Rotondo said in a statement. “It’s always rewarding to promote from within, and we’re thrilled to recognize Jessica’s hard work with this well-deserved promotion.
“As Altitude continues to grow and we ramp up efforts with The Pickle Pad, we’re focused on building a leadership team that can support our vision,” he added. “With Sean’s financial expertise and Jessica’s marketing acumen, we are well-positioned for success.”
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