Data Axle, a Dallas-based leader in data-driven marketing and business intelligence solutions, has announced a significant expansion of its enterprise solutions team. The company, which has been operating since 1972, said it is reinforcing its commitment to client success while pushing forward with strategic growth and technological advancement.

The expansion aligns with the vision set earlier this year by Data Axle Chief Executive Officer Andrew Frawley, which includes additional investments in the company’s next-generation data management application, Audience360™, and the integration of AI across its solutions.

“As we look toward the future, our growing team will help brands take control of their data,” Frawley said in a statement. “With decades of experience, AI integration across platforms, and Audience360, we define the critical connection between business and consumer profiles to provide marketers with unbridled access to and control of their data and a comprehensive view of the individual or entity.”

The company has made several key appointments to bolster its leadership:

• Sean Welsh joins as SVP of Enterprise Solutions, bringing extensive C-suite experience in digital marketing solutions for global brands.
• Marc Sabatini, also appointed as SVP of Enterprise Solutions, brings over 30 years of experience in marketing and advertising technology.
• David Hegarty takes on the role of VP of Solutions Consulting, focusing on enhancing enterprise marketing capabilities around data-driven content and engagement.
• Joe Colletti joins as VP of Enterprise Solutions, bringing expertise in building high-performance business units and delivering state-of-the-art technology products and services.

Tom Zawacki, president of enterprise solutions at Data Axle, is enthusiastic about the new additions.

“We’re thrilled to have amazing talent join us to deliver world-class service and effective solutions for our clients,” he said in a statement. “Our team will continue to demonstrate that Data Axle is our clients’ most valuable partner and a strategic leader focused on business performance and innovation.”

According to the company, the expanded team will focus on evolving Data Axle’s Audience360 solution, aiming to provide consistent and accurate data across all platforms. The evolution is expected to allow clients to centralize B2B and B2C data, integrate various data sources, and activate clean data more effectively.

Data Axle describes itself as a leader in data-driven marketing and business intelligence solutions for enterprise, small business, nonprofit, and political organizations. The company said its mission is to improve business performance through data solutions and omnichannel marketing services, enabling clients to acquire, grow, and retain their customers more efficiently and effectively.

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