Dallas Wedding Fashion Designer, Retailer Watters Launches E-Commerce Site

The website is aimed at the shopping habits of millennials who want convenience and don't want to wait four to six months for their wedding day look to be delivered.


Watters, the Dallas-based designer and retailer of top woman-owned bridal brands, announced the launch of its e-commerce site, while also welcoming a new brand.


A bridesmaid dress from the Wtoo collection. [Photo: Courtesy Watters]

The global company now offers the ability to buy wedding dresses from its new By Watters brand and select bridesmaids looks from Wtoo by Watters online.

“Wedding day shopping can be daunting for some, so we are thrilled to offer our Watters girls a stress-free experience,” Watters Style Director Sydney Watters Dunbar said in a statement.

The website made its debut last week, with the first By Watters collection including exclusive wedding looks priced at $250 and above. And, new styles will be released frequently throughout the year.

Watters website also features 11 bridesmaid dresses

While styles are now available on the brand’s new website, additional exclusive styles are available through BHLDN and Nordstrom.

Watters said the website is intended to satisfy the shopping habits of millennials who are looking for convenience and don’t want to wait the usual four to six months for their wedding day look to be delivered.

The new website features 11 dresses for bridesmaids from Wtoo by Watters. “Our mission has always been to provide our brides with luxurious products that are accessible to everyone, so this latest venture seemed only natural for us,” Watters’ founder Vatana Watters said in a statement.

Dunbar, Vatana Watters’ 24-year-old daughter, led the creative direction of the site’s design and construction.

[Photo: Courtesy Watters]

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